Performing Search Engine Optimisation (SEO) 

A Guide to performing search engine optimisation and your options for getting someone else to do it for you 

Being Found in Searches 

Being found by potential customers who need your products or services is vital for any business.  
 
Before the internet you could pick up a book, leaf through the headings (or search terms) and settle on an advert that you liked the look of. 
Now it is easier than ever to search for whatever you want, but harder, and potentially more expensive, for any business to be found. 
 
Having a website is one thing, being found for your products or services is another.  
 
If you have the time and inclination, there are many things you can do to improve the position you apear in in any internet search, and the Itseeze platform is designed to make this whole process simple and intuitive. 

Search terms, click through rates, bounce rates and conversion 

The temptation to rush into your websites SEO is overwhelming, without appearing in a google search you wont be found, if you are not found you wont get any customers, without customers you get no revenue, without revenue you go out of business .... However there are a few things that you need to understand first, and if you are going to "do it yourself" a few tools to get to grips with. 

Work on or in your business ? 

(or put another way.... do it yourself or get someone to do it for you) 
In business we have two choices, do it ourselves or get someone to do it for us. Which route we take is often dictated by the resource we have available such as time, money and knowledge and the likely return on investment. So as with all things, we do have choices, as any business coach will say .. do you work on or in your business ? 

I want to perform SEO myself 

I need someone perform SEO for me