Alternatively, take a quick look at the above video and just hold the "ingredient list" in your mind ....
Words in Links
The information that follows is a summary of what works on over 120 local business websites. The good news is that probably most of your competitors ignore even the basic SEO practices. The bad news is that unfortunately, so will you after your initial enthusiasm wears off if you are "doing it yourself".
We all need to work on our business not in it, but the harsh realities of many small businesses are that we end up working in the business, and unfortunately that's when, in terms of your websites effectiveness, it all begins to slip ...