How do I link to my Google My Business listing and get more reviews?

How do I get more Google Reviews? 

One of the most important things that a business can do that serves a local area (for example plumbers, electricians and builders who provide services in and around towns like Guildford, Farnham or Farnborough etc) is to build up their Google My Business listing so that it is linked to their website correctly and is updated regularly with search engine friendly content.  
When your Google My Business listing is set up in the right way your customers have an easy way to leave reviews, which in turn helps to build your visibility in the Google Map Pack . 

What is the map pack ? 

Simply put, it is Google's way of promoting local businesses, it is shown for the majority of local searches, and comes before the organic listings, but usually after any Google Ad listings. There are only three businesses shown after the initial search, with links to the appropriate website, and importantly your review status, so getting your reviews on your Google My Business listing and getting it to appear here can boost local traffic to your website. For example if you were looking for a builder in Virginia Water you may type in the search term "builder virginia water" which would yield the result below. 
Google search results showing Google My Business listings (Map Pack)

Linking to your Google My Business reviews 

Sharing a link so that customers can leave reviews is a straightforward process (correct at date of publication) 
Go to your Google My Business login and choose the correct location  
Click "Home" in the left hand menu 
click on the "Share review form" button 
Google My Business control panel
You will then be presented with a pop up form with a link on it 
Google reviews link
By copying this link you can include it in emails or embed it in your website at an appropriate place as below: 
Clicking on the link will enable someone to leave a review on your listing quickly and easily. 

How do I link to my whole Google My Business listing ? 

Linking to the whole listing is again a straightforward process: 
Go to your Google My Business login and choose the correct location  
Click "Home" in the left hand menu 
Scroll to the appropriate place and select what you want to link to.  
linking to your Google My Business listing
Currently there are three items that you can share: 
Although the "View on Maps" and "Share your Business Profile" yields the same results 
View on maps result
View on Maps result & Share your Business Profile 
View in search
View in Search result 

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